RESUME
Lead end-to-end product design across web and mobile platforms, driving strategic design solutions from concept to implementation through user research, workshops, and close collaboration with product and engineering partners.
Evolve and maintain a global, ADA-compliant design system, embedding accessibility and consistency into the product experience while scaling design quality across teams.
Design and optimize multi-platform customer experiences that exceed KPIs, balancing user needs, business goals, and technical constraints with a sharp eye for visual and interaction design.
Translate complex product requirements into clear, engaging stories through high-impact prototypes, flows, and narratives that align with brand values and product vision.
Foster a high-performing, collaborative design culture by mentoring peers, championing creative thinking, and advocating for design excellence in every stage of the product lifecycle.
Designed and strategized task flows, wireframes, concepts, and prototypes for Incentive, contributing to the long-term vision and establishing design standards.
Collaborated cross-functionally to define requirements, conceptualize optimal solutions for key challenges, and conduct user research.
Enhanced and proposed design system components, ensuring alignment with consistent brand elements.
Analyzed user feedback and data to iteratively refine designs, ensuring solutions were both user-friendly and aligned with business goals.
Launched and designed a payment experience for LTK to charge brands for collaborations and provide a scalable solution with Stripe capabilities.
Solved end-to-end design problems, starting from research insights and data metrics to understand user pain points to inform design decisions for outputs such as information architecture, journey maps, personas, sketches, wireframes, detailed interactions, and prototypes that bring delight to users.
Collaborated and communicated across multiple disciplines and navigated complex design problems.
Designed and developed innovative solutions by prototyping and wireframing experiences in alignment with the organization's overall objectives.
Created a dynamic design system for team collaboration, designed rapid consumer prototypes for business stakeholders, user test development environments.
Led and implemented Highchart API into production to create React components for a better visual interactive experience.
