RESUME
Led design for high visibility web and mobile product experiences, driving strategy, information architecture, and interaction patterns that improved usability and supported key business goals.
Translated complex business requirements into product vision by creating high fidelity flows and prototypes that accelerated alignment with product, development, and leadership.
Drove iterative design using user research, workshops, A/B tests, and analytics to deliver solutions that improved task success, reduced friction, and exceeded KPIs.
Evolved a global, ADA compliant design system that improved accessibility, reduced design debt, and increased cross team efficiency through scalable components.
Mentored designers and fostered a collaborative culture that strengthened design quality and cross functional partnership throughout the product lifecycle.
Worked closely with engineering to ensure feasibility, reduce build time, and ship high quality experiences through rapid prototyping and tight iteration cycles.
Designed and optimized task flows, wireframes, concepts, and prototypes to improve efficiency and contributing to long term product strategy.
Collaborated cross-functionally to define requirements, map user journeys, and deliver conceptual solutions grounded in research insights and technical feasibility.
Enhanced the design system by proposing scalable UI components and patterns that improved consistency and were adopted across multiple teams.
Analyzed user data and conducted usability research to identify friction points, guiding iterative design decisions that improved clarity, task completion, and user satisfaction.
Launched and designed a payment experience for LTK to charge brands for collaborations and provide a scalable solution with Stripe capabilities.
Solved end-to-end design problems, starting from research insights and data metrics to understand user pain points to inform design decisions for outputs such as information architecture, journey maps, personas, sketches, wireframes, detailed interactions, and prototypes that bring delight to users.
Collaborated and communicated across multiple disciplines and navigated complex design problems.
Designed and developed innovative solutions by prototyping and wireframing experiences in alignment with the organization's overall objectives.
Created a dynamic design system for team collaboration, designed rapid consumer prototypes for business stakeholders, user test development environments.
Led and implemented Highchart API into production to create React components for a better visual interactive experience.
